Discover Especially for Everyone Campaign

2024
Project Overview
Develop refreshed creative under the Especially for Everyone platform to drive brand consideration, highlighting Cashback Debit and credit card benefits.
My role
Creative ideation
Motion graphics
Problem
Discover is loved by its customers, but many potential users don’t yet know the brand or what makes it special. The challenge was to highlight the reasons people love Discover and demonstrate to new audiences that the brand delivers an engaging, valuable experience for all.
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