winter classic & big ten

A marketing campaign case study for Discover's Winter Classic and Big Ten sponsorship activations.

problem

Discover’s sponsorships of the NHL Winter Classic and 2024 Big Ten Championship Game gave the brand a big moment in the season, but the challenge was making the creative resonate with fans. The goal was to highlight the brand, integrate Acceptance messaging, and connect Discover to high-impact sports moments in a way that felt timely and engaging.

solution

Develop digital and print creative for Discover’s title sponsorships of the NHL Discover® Winter Classic and 2024 Big Ten Championship Game, integrating Acceptance messaging to engage audiences and amplify the brand during key Q4 sports moments.